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ARTICLES
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Home page » Articles » Internet marketing tutorials articles
- How Marketing can support the Sales Force - About 11 percent of all employed people, or 18 million people, are
engaged in selling. The emergence of the Internet and other direct
marketing techniques, along with the high cost of personal selling, is
leading companies to reexamine the size and role of their sales forces.
Are salespeople necessary? According to Peter Drucker: “People
are simply too expensive to be used for selling. We cannot, by
and large, sell anymore—we must market, ... » read more
- What is Segmentation - In the past, companies such as Sears or Coca-Cola, when asked who
their customer is, would answer “Everybody.” But a marketer can
rarely satisfy everyone in a market. Not everyone will like the same
camera, car, cafeteria, or concert. Therefore, marketers must start by
dividing up the market.
Companies that moved away from mass market thinking started
by identifying large market segments. Procter & Gamble, in selling its
Duncan Hines cake ... » read more
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