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Free web directory provides free and paid online advertising services for any small business. You may promote your business under a free or paid membership and under a maximum of 5 categories based on your choice. Quality listings organized by category, targeted traffic to your site and visitors for your business via banner advertising, these are just some of the ad-platform's features. FWD is managed by a professional team and provides the following services:

• Free advertising - This is the best choice for small companies or small websites. This is a real opportunity for your business to increase by driving visitors and generate sales. This type of listings are absolutely free of charge, you don't have to pay anything in order to register, submit web site and promote your business with us. The only thing you have to do is to provide us with a reciprocal link but this is optional.
• Paid advertising - This option is a good choice for small and medium businesses. There are 3 types of memberships so you can choose the one that best meets your requirements:

  • Bronze membership - For only $3.00 subscription fee, you get access to a lot of the features. You may add a logo along with your full contact information & location map. Your listing appears below the silver and gold listings in the category/categories you selected before. No reciprocal link required.
  • Silver membership - With this subscription you get full contact information, location map, possibility to set products in your account, image gallery, a business logo and so on... Your listing appears below the gold listings in the category/categories you selected. The price - $4.50 subscription fee. No reciprocal link required.
  • Gold membership (recommended) - this is the best choice for your small business; you get full access to all the features that FWD provides: top banner, side banner, full contact information, location map, products, image gallery, logos, direct link from the main page etc... Also, your listing appears at the top of the category/categories you have selected. Only $6.00 subscription fee and no reciprocal link required.
    Subscribe now for the gold membership and no more ads on your listing page!
    
    

1. Comparisons and Savings Claims
All price comparisons and savings claims should be based in truth and offer genuine savings to the consumer.
    A. Comparisons using an advertiser's own selling price - When an advertiser's own immediate selling price is used as the basis of a savings claim, the advertiser should be certain that the price is the actual price at which he or she has been currently offering the item for sale on a regular basis. The former selling price shall not be inflated to imply a greater savings to the public than is actually true.
    B. Comparisons using a competitor's price for the same item - When using a competitor's current selling price as a basis for a comparison or savings claim, the advertiser should be certain that the price on which he or she bases his or her savings is the current price being offered elsewhere. The advertiser should also check the competitor's price on a weekly basis to verify that the price is still valid. Also, the advertiser shall verify that the merchandise being compared is identical; otherwise he or she should note the difference. If the comparison price is being used in point-of-purchase signs or shelf tags, the advertiser should state the name and location of the store used in the comparison and the date of the comparison.
    C. Comparisons using a competitor's price for similar item - Comparisons of merchandise that is not identical shall not be used unless the items are similar in all respects, are of like grade and quality, and are the same quantity.
    D. Comparisons using a list, retail or suggested price - If an advertiser uses a list price, retail price, or manufacturerís suggested price as a basis of a savings claim, the fact that the comparison price is a list price and not an actual selling price must be stated. Terms such as "was", "regularly", or "sold elsewhere" shall not be used.

2. Lowest Price Claims
Claim that an advertiser's prices are the lowest requires systematic, timely, and on-going monitoring of all competitors and all products covered by the claim. Due to rapid price fluctuation and the difficulty in knowing all competitorís selling prices at all times, lowest price claims shall not be used. Instead, terms such as "low" or "lower" should be used.

3. Wholesale, Wholesaler, Wholesale Prices
A wholesaler is defined as a person who sells for the purpose of resale and not directly the general public. Also, this statute states that a person may not misrepresent the nature of his business by using the word wholesale or other word(s) of similar meaning.

4. Illustrations & Layout
Illustrations should represent the product exactly. If a price is used, the picture shall be of the exact model for sale at the advertised price. If the illustration is inexact, clearly mention that the product being described is "similar to the illustration". All disclosures shall be clear and conspicuous and important facts shall not be hidden in the layout.

5. Use of term "Free" in your ad
The word "free" may be used in our web directory when the advertiser is offering an unconditional gift. If the gift is conditional on a purchase, the advertiser must disclose the condition clearly and conspicuously with the "free" offer and the normal price of the merchandise or service to be purchased must not be increased.

6. Factory-To-You Prices
Unless all merchandise is actually manufactured by the advertiser in plants owned and operated (or directly and absolutely controlled) by the advertiser, statements such as "factory to you", "direct to you" and "direct from maker/manufacturer" shall not be used.

7. Distress Claims
Advertisers shall not use fictitious distress claims such as "creditors demand action" or "must liquidate everything or else". Also, online advertising claims should not imply that a company is going out of business (see above), moving, or has lost its lease unless the claim is true and can be substantiated.

8. Disparagement
All internet advertising should be positive or neutral and based upon the performance and capabilities of the advertiser's own products or services. An advertiser should not deceptively or falsely disparage a competitor's products or services. Such a fact will result the advertiser's account to be suspended from the directory.